Privacy policy

Last updated: December 15, 2025

This Privacy Policy describes how Astrik Labz, operating under the brand name Estelle Luxe ("Estelle Luxe", "we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Estelle Luxe website (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

For the purposes of this Privacy Policy, "you" and "your" mean the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as described herein. If you do not agree with this Privacy Policy, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal and regulatory obligations. Any updates will be posted on the Site with a revised "Last updated" date.

How We Collect and Use Your Personal Information

To provide and improve the Services, we collect personal information from a variety of sources. The information collected depends on how you interact with us.

In addition to the uses described below, we may use your information to communicate with you, improve our Services, comply with legal obligations, enforce our terms, and protect our rights and the rights of others.

What Personal Information We Collect

Information You Provide Directly

You may provide us with the following personal information:

  • Contact details such as name, address, phone number, and email address

  • Order details including billing and shipping address, payment confirmation, and contact details

  • Account information such as username, password, and security-related information

  • Shopping activity including viewed items, cart activity, wishlists, loyalty points, reviews, referrals, and gift cards

  • Customer support communications

Providing certain information may be required to access specific features of the Services. Failure to provide such information may limit functionality.

Information We Collect Automatically

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies. This may include:

  • Device and browser information

  • IP address and network details

  • Pages viewed, time spent, and interactions with the Site

Information from Third Parties

We may receive information from third parties such as:

  • Shopify and other platform providers supporting our Site

  • Payment processors who process transactions on our behalf

  • Marketing and analytics partners using tracking technologies

All third-party information is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

  • To Provide Services: Process payments, fulfill orders, manage accounts, arrange shipping, and handle returns or exchanges

  • Marketing & Promotions: Send promotional communications and personalize advertising (you may opt out at any time)

  • Security & Fraud Prevention: Detect, investigate, and prevent fraudulent or illegal activities

  • Customer Support & Improvements: Respond to inquiries and improve the quality of our Services

Cookies

We use cookies to operate and enhance the Site, remember preferences, perform analytics, and improve user experience. You may manage cookie preferences through your browser settings; however, disabling cookies may affect Site functionality.

How We Disclose Personal Information

We may disclose your personal information:

  • To service providers such as payment gateways, logistics partners, analytics providers, and customer support vendors

  • To marketing partners, in accordance with their privacy policies

  • With your consent or at your direction

  • To comply with legal obligations or protect our legal rights

  • As part of a business transaction such as a merger or restructuring

We do not sell sensitive personal information or use it for profiling without consent.

User-Generated Content

Any content you submit publicly, including reviews or social media posts tagging Estelle Luxe, may be publicly visible. We are not responsible for the privacy or security of information you choose to disclose publicly.

Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. Please review their policies before sharing personal information.

Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

Data Security & Retention

While we take reasonable steps to protect your information, no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or comply with legal obligations.

Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal information, as well as withdraw consent or opt out of marketing communications. Requests may be submitted using the contact details below.

We may verify your identity before processing requests and will respond in accordance with applicable laws.

International Users

Your information may be transferred, stored, and processed outside your country of residence, including in India. Where required, we rely on lawful data transfer mechanisms.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Astrik Labz
(Operating as Estelle Luxe)
Bhikhiwind, Punjab, India
Email: info@estelleluxe.in

Brand Ownership Declaration
Estelle Luxe is a brand owned and operated by Astrik Labz.